Privacy Policy

Last updated: May 2026

At The Beauty Edit ("we", "our", "us"), we are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, place an order, subscribe to our newsletter, or contact us.

1. Who We Are

The Beauty Edit
Website: https://thebeautyedits.co.uk
Contact: Via our Contact Form

For the purposes of the UK General Data Protection Regulation (UK GDPR), The Beauty Edit is the data controller of your personal information.

2. What Information We Collect

We may collect the following personal information:

Name
Billing and delivery address
Email address
Telephone number
Payment information (processed securely by our payment providers)
Order history
Communications sent through our contact form
Newsletter subscription preferences
Website usage data (such as cookies and analytics)

3. How We Use Your Information

We use your information to:

Process and deliver your orders
Provide customer support
Send order confirmations and shipping updates
Respond to enquiries
Process refunds and returns
Improve our website and services
Send marketing emails if you have opted in
Prevent fraud and protect our business

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

Contract – to fulfil your orders
Legal obligation – to comply with tax and accounting requirements
Legitimate interests – to improve our services and prevent fraud
Consent – for marketing communications and certain cookies

5. Payment Information

We do not store your full payment card details.

Payments are securely processed by trusted third-party providers such as:

Wix Payments
Stripe
PayPal
Klarna
Apple Pay
Google Pay

These providers process your payment data in accordance with their own privacy policies.

6. Marketing Emails

If you subscribe to our newsletter, we may send you updates about:

New product launches
Exclusive offers
Beauty tips and advice

You can unsubscribe at any time by clicking the unsubscribe link in our emails.

7. Cookies and Analytics

Our website uses cookies to:

Remember your preferences
Enable shopping cart functionality
Analyse website traffic
Improve user experience

We may use services such as Google Analytics and Meta Pixel.

You can manage cookie preferences through your browser settings.

8. Sharing Your Information

We only share your personal information where necessary with trusted service providers, including:

Payment processors
Delivery companies
Website hosting providers
Email marketing platforms
Analytics providers

We do not sell your personal information.

9. Data Retention

We retain your personal data only as long as necessary for:

Order fulfilment
Customer support
Legal and tax obligations
Business record keeping

Financial records are generally retained for at least six years to comply with UK tax requirements.

10. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict processing
Object to processing
Withdraw consent
Request data portability
Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us via our Contact Form.

11. Data Security

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or disclosure.

12. International Transfers

Some of our service providers may store data outside the United Kingdom. Where this occurs, appropriate safeguards are in place to protect your information.

13. Children's Privacy

Our website is not intended for children under the age of 16, and we do not knowingly collect personal data from children